Team Chevy

Team Chevy scorecard

Customer interaction:

• Plymouth Auto Care
• Gordon Chevrolet: service business is down, issues with Impala and Silverado door locks
• Don Massey Cadillac
• Camaro hauler

Product exposure

Everyone drove a lot of cars

Communication team building

• Microblogged on Tumblr with 162 posts, had a good time with colleagues

Good Samaritan

• Gave blood
• Tried to give blood
• Donated toy cars to Detroit Children’s Hospital
• Bought lunch for senior citizens
• Bribed cops to get CTS into Red Dawn remake

Media/consumer savvy: Identify product attribute that can help tell a story and sell a vehicle

• Camaro gauges (speedometer & tach behind steering wheel; 4-pack of other gauges behind gearshift)
• Camaro good for impressing women
• LaCrosse design
• LaCrosse’s spacious trunk
• LaCrosse 110V outlet

Drive update: CTS Sedan

Cruising back in a CTS - great ride… Cultural priority focus area should continue to be around establishing a sesnse of urgency.

Two best pick-up lines …

Cathy Nicklels said her son’s friend, who’s going to med school, said the second best pick-up line after, “I’m a med student,” is, “I drive a Camaro!” Sent by Mary Henige Blackberry Wireless Device

Heading to GM HQ in new Buick Lacrosse. Great interior.