Team Chevy scorecard
Customer interaction:
- Plymouth Auto Care
- Gordon Chevrolet: service business is down, issues with Impala and Silverado door locks
- Don Massey Cadillac
- Camaro hauler
Product exposure
Everyone drove a lot of cars
Communication team building
- Microblogged on Tumblr with 162 posts, had a good time with colleagues
Good Samaritan
- Gave blood
- Tried to give blood
- Donated toy cars to Detroit Children’s Hospital
- Bought lunch for senior citizens
- Bribed cops to get CTS into Red Dawn remake
Media/consumer savvy: Identify product attribute that can help tell a story and sell a vehicle
- Camaro gauges (speedometer & tach behind steering wheel; 4-pack of other gauges behind gearshift)
- Camaro good for impressing women
- LaCrosse design
- LaCrosse’s spacious trunk
- LaCrosse 110V outlet
