Team Chevy

Team Chevy scorecard

Thu, 08 Oct 2009 15:26:00 -0400

Customer interaction:

Plymouth Auto Care
Gordon Chevrolet: service business is down, issues with Impala and Silverado door locks
Don Massey Cadillac
Camaro hauler

Product exposure

Everyone drove a lot of cars

Communication team building

Microblogged on Tumblr with 162 posts, had a good time with colleagues

Good Samaritan

Gave blood
Tried to give blood
Donated toy cars to Detroit Children’s Hospital
Bought lunch for senior citizens
Bribed cops to get CTS into Red Dawn remake

Media/consumer savvy: Identify product attribute that can help tell a story and sell a vehicle

Camaro gauges (speedometer & tach behind steering wheel; 4-pack of other gauges behind gearshift)
Camaro good for impressing women
LaCrosse design
LaCrosse’s spacious trunk
LaCrosse 110V outlet

Highlights from the road

Thu, 08 Oct 2009 15:21:59 -0400

Highlights from the road

We want people to drive our product

Thu, 08 Oct 2009 15:20:00 -0400

We want people to drive our product

Drive update: CTS Sedan

Thu, 08 Oct 2009 15:10:02 -0400

Cruising back in a CTS - great ride… Cultural priority focus area should continue to be around establishing a sesnse of urgency.

Two best pick-up lines . . .

Thu, 08 Oct 2009 15:02:13 -0400

Cathy Nicklels said her son’s friend, who’s going to med school, said the second best pick-up line after, “I’m a med student,” is, “I drive a Camaro!” Sent by Mary Henige Blackberry Wireless Device

Video

Thu, 08 Oct 2009 15:01:57 -0400

Team Chevy doing some serious good by donating some car models...

Thu, 08 Oct 2009 14:50:53 -0400

Team Chevy doing some serious good by donating some car models at the Children’s Hospital of Michigan. -Javier

Here’s your next turn! Great Nav screen on the Yukon...

Thu, 08 Oct 2009 14:49:47 -0400

Here’s your next turn! Great Nav screen on the Yukon Hybrid XL (from Cheryl on GM nav screens)

Team Chevy transports students from one CCS facility to the next...

Thu, 08 Oct 2009 14:47:13 -0400

Team Chevy transports students from one CCS facility to the next and gives students a chance to experience the power of the all new Camaro. -Ryndee

"#teamchevy responsible women in Enclave annoyed w/ Terrain team who stole keys ) :"

Thu, 08 Oct 2009 14:47:00 -0400

“#teamchevy responsible women in Enclave annoyed w/ Terrain team who stole keys ) :”

- maryhenige

Team Chevy in front of the Historic Penn Theatre. -Ryndee

Thu, 08 Oct 2009 14:45:07 -0400

Team Chevy in front of the Historic Penn Theatre. -Ryndee

Not only did Team Chevy donate blood they also managed to crash...

Thu, 08 Oct 2009 14:44:16 -0400

Not only did Team Chevy donate blood they also managed to crash the set of a major motion picture. -Ryndee

Heading to GM HQ in new Buick Lacrosse. Great interior.

Thu, 08 Oct 2009 14:43:31 -0400

Heading to GM HQ in new Buick Lacrosse. Great interior.

In lovely downtown Plymouth talking to the community about the...

Thu, 08 Oct 2009 14:40:00 -0400

In lovely downtown Plymouth talking to the community about the latest from Chevy. -Robert

Taking well deserving senior citizens to lunch. -Robert

Thu, 08 Oct 2009 14:39:00 -0400

Taking well deserving senior citizens to lunch. -Robert

Well deserving senior citizens. -Robert

Thu, 08 Oct 2009 14:38:00 -0400

Well deserving senior citizens. -Robert

Via Robert

Thu, 08 Oct 2009 14:37:35 -0400

Via Robert

Buick isn't for old people anymore

Thu, 08 Oct 2009 14:24:06 -0400

A few members of Team Chevy headed over to Plymouth Auto Care to talk with own Al Stephens about the Buick Lacrosse. He was definitely impressed with the design of the car, both inside and out, and was pretty sure that Buick “isn’t for old people anymore.” -Lish

"Enjoying a quick recap with all the teams before heading back to Detroit #teamchevy"

Thu, 08 Oct 2009 14:20:00 -0400

“Enjoying a quick recap with all the teams before heading back to Detroit #teamchevy”

- lish

Ups and Downs of Dealership Service

Thu, 08 Oct 2009 14:19:26 -0400

Gordon Chevrolet Service consultant Keith Broughner can’t explain why business in the facility’s 30 service bays is down 70 percent. Maybe it’s the economy - a lot of people are going to the non-OEM competition because they think it’s cheaper. Right now, Gordon will change your oil and rotate your tires for a tough-to-beat $39.99. Keith says most of the business they’re getting is for add-on equipment for new vehicle customers, like the ground effects being added to the Bumblee Camaro on a hoist near the front of the service area. What big service issues is he seeing? Door locks on Impalas and Silverados is one. Gordon is a survivor of the dealership rationalization - almost all the other Chevy dealers near Gordon are or will be winding down. Keith doesn’t like “walking on the graves of others” but Gordon is planning for twice the amount of service business over the next year.